Load Balancing and Application Delivery for Managed Service Providers

Build innovative services with Application Delivery Fabric

With Kemp, Managed Service Providers have an opportunity to offer innovative services that create marketplace differentiation and that ultimately add to the bottom line. The traditional approach of licensing and maintaining per-customer load balancers or deploying large multi-tenant appliances creates financial and operational challenges. Kemp’s unique approach to licensing and operation removes these challenges so that services can be profitable from day one and are easily maintained.

Kemp 360 Vision

The challenge of compliance with customer SLAs is reduced with preemptive issue identification by the Kemp 360 Vision service. As an issue with the application stack is identified, the service will not only alert on the emerging issue, but also provide remediation guidance to prevent the emergence of an SLA impacting event.

Metered Licensing (MELA)

MELA breaks the traditional box licensing model with a capacity based subscription that places no restriction on the number of actual load balancer instances deployed. The MELA OpEx model aligns expenditure with revenues, requires no up-front investment and can flex to meet changing demands on a month-to-month basis.


Kemp 360 helps LUME's Cloud Anyware model to scale as customers grow

"Kemp created a consumption-based model that just destroyed the competition"

Brooks Snow, Chief Technology Officer Lume

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Steadfast puts customers first with new Kemp subscription service

"Kemp is the all-in-one package. It provides ease of management, customer metrics, high level of support from the Kemp support team and flexible business models. And with it being subscription based, we don’t have a lot of high upfront costs."

Marc Schulz, Senior Infrastructure Engineer Steadfast

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Profitable from Day 1

With Kemp metered licensing, costs are aligned to revenues. There is no need to overprovision resources as load balancer instances can scale with changes in demand and as the instances are virtual, up front costs associated with hardware solutions are avoided. The virtualized approach maximizes use of the hosting platform, gives each customer an isolated instance and avoids the additional licensing and platform limitations associated with multi-tenant appliances. Customer instances may be as small or as large as needed allowing value added services to be profitably delivered to customers of any size.


Preventing outages with predictive analysis

Being able to identify and resolve an issue before it develops into a problem that impacts the application is key to maintaining application availability and meeting SLAs. Kemp 360 Vision is a proactive monitoring and remediation service that ensures the availability and performance of the application delivery fabric. Standard monitoring APM and NPM tools only provide a rear view mirror approach to identifying application and network related problems. Kemp 360 Vision identifies emerging issues and by using a combination of machine and human analysis provides preemptive remediation.

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Differentiate with innovative services

With the flexibility of an application delivery framework from Kemp, new services can be easily delivered that provide competitive advantage and that contribute to the bottom line.

Customer Use CaseSolution
Application has SLA that must be metKemp 360 Vision delivers increased application availability by not only monitoring the application delivery fabric but also by preemptively identifying issues across the application delivery stack and offering remediation before these issues become customer impacting problems.
Customer has a multi-platform environment encompassing cloud and on-premises platformsThe Kemp application delivery fabric provides a single, consistent view of application delivery resources regardless of where they are deployed. Kemp 360 Central simplifies operational tasks and provides features such as VSmotion to simplify services migration. Kemp 360 Vision provides insight across all resources greatly simplifying the challenge of monitoring and remediating across multiple platforms.
Customer requires a highly available application platformWith no restriction on the number of load balancer instances, every customer can have a highly available pair of load balancers which redirect traffic in the event of an application server outage. There is no additional cost for this as billing is based on the traffic, not the instance count.
Customer requires application protection from web based attacksKemp offer a Web Application Firewall (WAF) which provides the opportunity for service providers to deliver additional value without investing in dedicated security infrastructure. WAF rules are automatically updated on a daily basis which creates a sticky value proposition for customers.
Disaster RecoveryExisting DR services can be enhanced with the Geographic Server Load Balancing (GLSB) capabilities that are included with Kemp’s application delivery fabric. Automatic connection failover transparently redirects clients to the recovery site which reduces the complexity of implementing a site failover.

Automate for Efficiency and Consistency

Kemp LoadMaster includes a RESTful API to simplify the lifecycle management of ADC instances including deployment, configuration management and scaling. This API is consistent across all platforms and when combined with the operational capabilities of Kemp 360 Central, offers a single point of control for all instances under management from a single, consistent point.


Scale anyway you want

If an ADC in the application delivery fabric needs to deliver additional capacity, it can simply scale up by assigning additional hypervisor or cloud resources. If capacity needs to be scaled out, additional ADC instances can be deployed and configured via API. Traffic is never restricted due to a license limitation allowing deployed ADC instances to scale down, up and out as demands change.


Flexibility without limits

Customers can have wildly varying application delivery requirements and any service offered must have the ability to economically address these variances. Some customer may have high-value, but low traffic workloads where they need features such as high-availability, 24/7 monitoring and application security. Creating solutions for these customers using traditional models could prove expensive as features may require higher priced models or add-ons. With an application delivery fabric, features and capabilities are baked into the overall subscription making it extremely cost-effective to address customers of any size.

This flexibility also extends to large customers where hyper-scale deployments can be offered without the risk or complexity of sizing a traditionally licensed ADC. Costs are linear with usage so there are none of the step upgrades that traditional solutions encounter when capacity is reached.

Metered Licensing Solution Brief

Multi-Tenancy Simplified

Multi-tenancy is often a premium offering from ADC vendors with custom hardware and limited tenancy slots. With Kemp’s application delivery fabric, the existing virtualization platform hosts the ADC instances allowing the maximum use of existing assets and avoidance of custom hardware. Multi-tenant systems often have restrictions on the number and size of tenant slots supported which makes it difficult to deliver services to customers who don’t fit neatly into the ADC vendor tenant sizing options. There is no limitation on the number of customer instances, no minimum or maximum size constraints and no need to purchase excess capacity


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