Kemp | Glossary of Terms and Phrases


Sitecore provides a Content Management System (CMS) called Web Experience Manager (WEM) based on the Microsoft .NET platform. WEM allows organizations non-technical Marketing and content teams to deliver websites to users without needing the technical input from the Development and IT teams. Core components allow data collected from websites to be integrated into popular enterprise sales and marketing systems such as Salesforce, Microsoft Dynamics, and SAP. Site users can also be identified between sessions to deliver adaptive experiences based on their site history and profile settings.
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