MicroScope published an article looking at the latest streaming blackouts from Mayweather-Pacquiao to the 2015 Rugby World Cup. With so many people shifting from physical TV to online streaming, these disruptions are not isolated but becoming increasingly more frequent. Online broadcasters are learning that “Black-outs are not only costly, but embarrassing. During the Rugby World Cup, NBC Universal Sports had to switch PPV customers to its free-site due to such disruptions.
By relying on Network Virtuatalisation for content and application delivery with SDN and NFV capabilities, online broadcasters will minimize the risk of “black outs” and can guarantee their viewers consistent quality of experience. Online streaming is becoming the primary way to view live events, with new and traditional content providers adopting some combination of cloud, third-party services and on-premise approach to deliver video and create a pleasant viewing experience.