Rochelle Wheeler
With more than 20 years of experience in marketing, demand generation, campaign strategy and project management, Rochelle has led initiatives for organizations ranging from boutique agencies to Fortune 50 enterprises. Her expertise includes translating complex technology into clear, customer-focused messaging, developing campaigns that support pipeline growth and aligning cross-functional teams around measurable business goals.
Rochelle shares practical insights grounded in real-world experience in B2B technology marketing, infrastructure solutions, and global demand generation. Outside of work, she enjoys reading, gardening and indoor cycling. You can follow her on LinkedIn.
Areas of Expertise:
- Global demand generation strategy
- Application delivery and load-balancing solutions
- B2B technology marketing
- Go-To-Market Strategy and Management
- Integrated campaign development and execution
- Pipeline growth and lead-generation programs
- Translating complex technology into clear, compelling content
Credentials & Publications
Rochelle contributes articles and educational content on application infrastructure, B2B technology, application delivery and campaign strategy. Her work includes blog articles, webinars, white papers, integrated campaign resources, and customer-focused content developed for Progress and its Kemp LoadMaster load balancing solution.
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