Metered Licensing of Application Delivery Fabric Drives Business Growth

Metered Licensing of Application Delivery Fabric

As a Solution Architect, I work with organizations on a regular basis to make Enterprise IT environments agile and scalable so that technology enables business. In recent years, I’ve found that IT teams have new challenges and concerns around how Application Delivery Controller (ADC) or Load Balancing technology can meet new business and organizational demands, especially business growth. When it comes to growth, application delivery fabric plays a key role in bringing technology and business together.

Growth in every key metric is a main goal of many organizations and in some cases, organizations experience massive growth in a very short period. In most cases, business growth is an effect of planned change within these organizations.
Relevant questions are;
How can technology leaders make sure this growth is stable and avoids internal disruption?
What tools can they utilize to achieve business growth?

Flexible consumption of technology such as metered licensing of application delivery resources can be a valuable tool for technology leaders. KEMP’s Metered Licensing provides businesses with unlimited ADC instances while only being charged for the application throughput being used. Full flexibility and scale to accommodate new applications and huge amounts of traffic in a multi-cloud environment is available within a few clicks.

Growth is a nice problem to have. Organizations are working hard to grow in business metrics such as revenue, profit, head count, number of customers, sales targets etc. and invest heavily to achieve these. When an organization is growing successfully, CIOs, CTOs and technology leaders must ensure smooth, sustainable growth without interruption in day-to-day business activities as well as leading strategic projects.

Ensure you are in sync with business priorities

In Gartner’s 2018 CIO Agenda Report, 26% of the 2,615 IT leaders surveyed name growth or market share as their top business priority for 2018. Technology leaders of global enterprises are considering how applications can help their organizations to drive growth. As organizations grow, existing plans and projects change, and new requirements may be prioritized. IT should have a flexible environment and capabilities in place, so they can shift resources into new projects and new applications. IT and the business must be able to decide what applications stay in-house and which ones need to be migrated to cloud. It’s important that decisions can be made quickly yet should not affect dependencies between applications and cause no disruption of day-to-day operations.

KEMP 360Ⓡ is the name of our application delivery fabric and it consists of:
• LoadMaster ADC – our high performance, award winning Cloud, Virtual and Hardware ADCs for highly available, scalable and secure application delivery environments.
• KEMP 360 Central™ – a powerful automation, provisioning and management platform that gives visibility and control of multi-vendor ADCs across private and public clouds.
• KEMP 360 Vision℠ – a monitoring service for predictive identification and remediation of application delivery issues, leveraging AI and Machine Learning, supported by KEMP engineers 24/7.

KEMP offer application delivery resources through Metered Licensing which gives you the flexibility of having an ADC instance per application. KEMP 360, provides a very granular yet holistic view of your applications that are in use. If you want to adapt public cloud or expand into these platforms, Metered Licensing will help you to deploy new applications without worrying about dependencies. This avoids concern around affecting shared databases, common data points (in IoT use cases) or re-structuring analytics solutions.

Outsource low value IT services

Low value IT services such as Help Desk, Level 1 support etc. can be safely outsourced so you can allocate your current resources to higher value services. This allows your technical resources to engage in exciting, new projects, gives them a chance to upskill, learn new technologies and drive growth, all of which give them a sense of ownership. Restructuring your team, adapting DevOps or microservices as a continuous delivery approach and minimizing the cost of change means you can add or remove new features in a matter of days, instead of months.
KEMP’s Metered Licensing gives you the tools to easily adapt these approaches and combine them with automation, orchestration and KEMP restful APIs. This allows you to add or remove features to your applications and give different teams such as the development team, engineering team, test team etc. their own ADC instances and have an identical environment to avoid potential issues like Operating System dependencies, different machine configuration etc.

KEMP 360 Vision, our monitoring service, can be utilized as a strategic tool to proactively enhance application availability and performance. KEMP’s long track record and history of ADC analytics and support has been productized into this modern low touch escalation solution which results lower operational costs and higher visibility into the application landscape.

Have better visibility

Applications are no longer just an asset for the business. Applications are the business. Having full visibility over the operation and how applications are behaving in real time is critical. To ensure operation of applications which eventually map to business operations, organizations need the ability to monitor and manage an application delivery fabric along with application health scores in a vendor agnostic environment.

KEMP 360 Central is a platform for powerful automation, provisioning and management of application delivery resources. KEMP 360 Vision is a service for predictive identification and remediation of application delivery issues supported by KEMP engineers 24/7. Together KEMP 360 Central and KEMP 360 Vision help your business gain full visibility of your application delivery fabric regardless of what ADC vendor you are using. Your business can benefit from reactive and proactive alerting for what is happening on the application level for workload performance, events and consolidated reports across all applications. Whether these applications are sitting in Private or Public Cloud, On-Premises or Hosted, KEMP helps you to proactively escalate issues to quickly overcome challenges and have solid measures and metrics to monitor and gauge your applications and as a result, business performance.

Per Application ADC is the Ultimate Game Changer

Until now the idea of having an ADC per application was far from being a reality. Using an expensive centralized approach with vendor lock-in, could lead to problems such as overspending and underutilization (in most cases 3% utilization during the entire year) with a poor return on investment.

KEMP’s Metered Licensing, however, allows for an ADC per application, Pay-As-You-Go, without any upfront costs. This enables businesses to start prioritizing applications and planning solid application strategy. Businesses can now better understand user requirements as there is more focus on application strategy and the ability to migrate legacy applications in a matter of days instead of months.
Metered Licensing of application delivery resources brings increased business value and enables organizations to think differently without the technical complexity of traditional environments.

Focus on people, not technology

Businesses are now capable of rolling out new applications in a very easy and flexible way. Having different cloud environments is not a limitation anymore in terms of dealing with technical complexity and accommodating applications in different platforms. Now IT can spin up new ADC instances in a matter of seconds, pre-configured and optimized to deliver applications in any cloud or on-premises environment. This means businesses are no longer limited to an application platform (AWS, Azure, Google Cloud, VMware, HyperV etc.) and they have a common single platform to roll out new applications. This gives businesses the peace of mind and the capability to form new teams and have better interaction with their customers, partners and suppliers. Businesses can focus on people’s needs and not the technology hurdles.

Houman Asefi

Houman Asefi

Houman is a Solution Architect at KEMP Technologies. He illustrates how technology can enable business and has years of experience translating organizational and business requirements into solution architecture. He helps IT professionals make sure business and IT are in sync and as a result, IT is delivering maximum value to the business.

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