Kemp levels up Australian distribution with Bluechip

As more businesses across Australia embrace hyperscale cloud platforms, Kemp needed a partner that understands the application experience [AX] challenges customers are faced with, as well as the important role the load balancer plays in that equation. With this in mind we are thrilled to bring on-board Bluechip infotech as a new distributor.

Bluechip brings a commitment to delivering the latest IT products to a wide channel base while maintaining a dedicated commitment to first class service. They will impart a strong addition in Australia to help Kemp accelerate our awareness and sales of the Kemp load balancer and AX portfolio in the region.

Johnson Hsiung, the managing director of Bluechip described that the addition of Kemp to the Bluechip Infotech portfolio will strengthen their overall offering and reinforce both our position and ability to service Australian SMB, MSP and enterprise partners.

From Kemp’s perspective, Bluechip will strengthen our diverse network of enterprise and service provider partners across the country, especially among managed service providers. This will help us increase the adoption of our flexible consumption models provide customer unmatched value for this type of technology.

What does this mean for Kemp customers?

As a value-added distributor with a wide network of partners and vendors, Kemp customers will benefit from as a single solution provider that can cater to the specific needs of the region.

Kemp customers will also benefit from Bluechip’s team of qualified engineers, a large support team, and a close partnership with both vendors and resellers spanning Melbourne, Sydney, Brisbane, Adelaide, and Perth.

Tony Sandberg is APAC regional director for Kemp.

Tony Sandberg
Tony Sandberg

Tony Sandberg is the regional director of APAC at Kemp. Sandberg brings more than two decades of experience in the channel to the role. Prior to joining Kemp, he was director of solutions and industry marketing for Polycom, and held various positions in Singapore and Europe with Ericsson for 10 years.