Home » KEMP announced as “Vendor to Watch” in Load Balancing & ADC Market by Industry Analyst Firm EMA

KEMP announced as “Vendor to Watch” in Load Balancing & ADC Market by Industry Analyst Firm EMA

LOAd Balancer ADC Vendor to Watch

We are delighted to announce that KEMP Technologies have been recommended as a “Vendor to Watch” by industry analyst EMA. We work hard with our customers and partners to make sure we’re delivering the best quality products possible along with great service, so it’s really wonderful to have it validated by independent market analysts such as EMA.


What is a “Vendor to Watch” and Who are EMA?

Here’s the explanation of “Vendor to Watch” direct from EMA

“EMA Vendors to Watch are companies that provide unique customer value by solving problems that had previously gone unaddressed. The designation recognizes vendors that have found new ways to take advantage of a market niche.”

And here’s more about EMA

“Founded in 1996, Enterprise Management Associates (EMA) is a leading industry analyst firm that provides deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help its clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals and IT vendors at www.enterprisemanagement.com or blogs.enterprisemanagement.com.”

Summary of EMA Perspective on KEMP Technologies

While the whole release is quite in depth here’s a summary of what they had to say:

“Load balancing is a mature market, but interest in ADCs is growing. The high end of this market is well serviced, but there is a growing need in the mid-market for cost effective alternatives. KEMP Technologies has gone beyond just virtualizing their platform, and has taken the additional step of finding new models in which to deliver their technology and gain greater global reach, while tapping into the resources of larger, more globally distributed IT vendors. These new partnerships let KEMP Technologies’ target audiences access their technology through multiple channels, giving customers more form factor options and allowing them to take advantage of existing channel and vendor discounting programs.”

Obviously we’re quite pleased with that analysis as it shows not only the strength of our product lines but is quite complimentary about our business strategy as well.

KEMP CEO Ray Downes was very pleased with the news and confirmed that this will be the direction for KEMP going forward.

“We are very happy to have our recent go-to-market product strategies and partnerships recognized and validated by Enterprise Management Associates. KEMP will continue to develop application delivery technology that is easily deployable anywhere, any time, on platforms of customer choice, in real time … on-demand”

Read more from the announcement below – Or download the original here.

KEMP Technologies: Key Value Proposition

As the public Internet plays a growing role in both public and private cloud deployments, Web-based application performance has moved from important to truly critical, and the performance of Web-based applications is affected by many factors. Application
Delivery Controllers (ADCs, formerly known as Load Balancers) are a valuable asset to alleviate the problem of performance across Web-based servers and applications. Load balancers began as fixed network appliances designed to solve problems in large enterprise and carrier networks. The proliferation of the Internet and Web-based computing has increased a demand and need
for intelligent, advanced load balancing beyond large datacenters and into organizations of all sizes from LOB (Line Of Business), small enterprise, remote offices and SMBs (Small to Medium-sized Businesses).

KEMP Technologies has found the perfect market niche by providing a solution that takes advantage of the selling channels and support arm of larger organizations by offering their solution in several form factors that are ideal for smaller deployment environments. Over the last six months KEMP has begun shipping products through both Cisco and Dell.

In June 2013 KEMP announced a version of their ADC solution called LMOS for UCS that is installed directly on a Cisco B-series or C-series UCS server as a “host” ADC. On the B-series, LMOS for UCS runs natively (bare metal) within the UCS fabric itself and therefore requires no third party server virtualization hypervisor. LMOS for UCS is Cisco IVT Certified (Interoperability Validation Testing) and is being sold and supported through Cisco channels in addition to KEMP’s. KEMP has also recently launched a new OEM product with Dell in which KEMP has delivered the LoadMaster R320 on a variant of the Dell R320 server platform, which includes and leverages the global support network of Dell, providing onsite support in 123 countries around the world.

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