Home » AWS Re-Invent 2016: Day 2

AWS Re-Invent 2016: Day 2


Moving to the cloud – How KEMP helps customers migrate

Have you ever found yourself wondering what actual cloud adoption numbers look like – and how many companies are starting to migrate? Well, at the start of day 2, Re-Invent attendees were informed in the first session that most Fortune 500 companies, and almost 90% of Fortune 100 companies, use Amazon Web Services (AWS) APN partner solutions and services.

Given the many advantages that the cloud has to offer, there is little surprise that customers are thinking cloud first for new applications and when expanding application loads. The main advantages that AWS highlighted at Re-Invent include:

  • Simplified Application Maintenance – Be up and running instantly.
  • Scale with Elasticity – Grow and shrink on demand.
  • Simplified New Deployment – Pay as you go and do not worry about planning for long term or spiking traffic
  • Simplified Disaster Recovery – Inherent Global presence and High Availability

Future of cloud

Going forward, as companies continue migrating more parts of their business to the cloud AWS believes security and monitoring is a big concern of many of its customers and are adding features to their product line and adding best-of-breed partners to their APN program who can provide best of class solutions.

The largest cloud vendors, including the likes of AWS, Azure, Google, IBM, and others understand that customers usually want cloud-first but not cloud-only. Their customers also need security and monitoring products that can be deployed on-premises, and in hybrid, private, and public clouds.

Where does KEMP fit?

Available in 7 licensing options from free to BYOL, the Virtual LoadMaster (VLM) provides layer 4-7 application delivery, security features including DDoS support and WAF, extensive logging capabilities. In addition, you can extend the monitoring capability further with KEMP360 Central & Vision. These features make it an ideal solution for both cloud-only and hybrid modes.

This is the key difference between cloud-only load balancers like Application Load Balancer (ALB) and Elastic Load Balancer (ELB) and KEMP’s VLM. Therefore customers often deploy KEMP in conjunction with the AWS default load balancers, especially for managing Microsoft applications. To see how we compare click here.

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