Home Load Balancer Our New Kemp Brand Identity is Aligned with Application Experience

Our New Kemp Brand Identity is Aligned with Application Experience

by Ray Downes
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Our mission statement at Kemp is really quite simple: Provide invisible technology with a visible impact. In line with this, I’m very excited to announce Kemp’s newly recharged identity and brand, marking a significant milestone in our history. Our purpose as a company is to provide best-in-class load balancing, application delivery and web application security solutions for all sizes of organizations and their respective budgets.

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We refreshed our brand to not only reflect the advancements we’ve made in load balancing technology and our exceptional customer support, but to align with our focus on empowering enterprises and service providers to deliver an “always-on” application experience, or AX, for their customers and users. For Kemp, this means always available, always secure and always performing at an optimal level.

Whether you represent a small business, large enterprise, or service provider, application experience means the difference in the success of your business or not. And as more application workloads make their way into private and public cloud environments, we believe AX is at the core of how load balancing and application delivery controller (ADC) solutions and our market will be defined.

Since selling our very first products in 2003, Kemp has experienced solid growth and increased market share. We have continued to innovate to help our customers ensure continuous application availability and security with many market “firsts.” This includes the first virtualized load balancers, app-centric software-defined networking (SDN) integrations and most recently the game changing per-app ADC deployment model and metered licensing.

In this next phase, Kemp is extending the capabilities of our Kemp 360 Application Experience Fabric to further simplify the end-to-end application delivery lifecycle. This includes extending the deployment options for hybrid and multi-cloud workloads, adding automation to simplify deploying multiple load balancers across multiple clouds and data centers, and predictive analytics to help you uncover and resolve app performance issues before they occur.

We are incredibly proud of the work we do for our customers and thankful for our dedicated employees, partnerships, and customers that have accompanied on the journey. We look forward to having you join us on this next phase of our growth, and we look forward to providing you with a new opportunity to help your business innovate, transform and evolve.

You can visit and share our new updated website through our new URL – kemp.ax

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