New Application Delivery Resources, Integrations and Flexible Licensing position Kemp Partners for Increased Success versus Competition
NEW YORK, Feb. 20, 2019 – Kemp, the leader in powering always-on application experience (AX), today enhanced its global channel program and AX partner ecosystem with new innovations and resources designed to drive accelerated adoption of the company’s next-generation load balancing solutions. The Kemp AX partner ecosystem includes technology alliance partners, system integrators, distributors, value-added resellers, cloud service providers, managed service providers, and solution consultants.
In conjunction with the company’s refreshed brand identity and product enhancements also announced today, Kemp is aligning its partners with the most flexible licensing, deployment and management capabilities to help simplify the application delivery lifecycle for customers across data center, cloud, hybrid-cloud or multi-cloud infrastructures.
"In a hybrid or multi-cloud world, putting all of your applications behind a single load balancer or application delivery controller (ADC) can be futile, the best Application Experience (AX) will be when application services are dedicated to individual applications," said Peter Melerud, co-founder and chief strategy officer for Kemp. "Our product enhancement presents an opportunity for partners to provide increased value to customers. With our per-app ADC deployment model and per-app analytics, our customers benefit from greater business agility and flexibility to migrate applications to the cloud as they see fit."
Enhanced technology and platform integrations
With increasing adoption of cloud and multi-cloud architectures, platform ubiquity is more important than ever. As the first virtualized and cloud-ready ADC, Kemp is now extending its technology partner integrations to include advanced tier status with VMware on AWS, Select status with Dell EMC Elastic Cloud Storage (ECS), and advanced tier relationship with Amazon Web Services (AWS).
"As organizations distribute their workloads across hybrid cloud environments, the centralized application viewpoint is no longer central," said Ivan Oprencak, director, product marketing, VMware Cloud on AWS. "This is where Kemp's integration with VMware Cloud on AWS w ill help customers in seamless and cost effective distribution, management and monitoring of workloads across hybrid cloud environment. This will definitely help customers accelerate their hybrid cloud journey."
New cloud service provider partnerships
Kemp has extended its cloud service provider partnerships to include CenturyLink, Ceryx, ConvergeOne, Options IT and Hosting.com. Kemp’s per-app consumption model for load balancing/ADC, combined with new automated centralized provisioning, simplifies how service providers can deliver and manage these solutions for customers. The xSP benefits from a more repeatable, instant-on deployment model, and metered licensing aligns with the xSP cost models to drive positive revenue day one.
New tools to drive channel readiness
Kemp is arming its channel partners with valuable sales, marketing and training tools to facilitate new market opportunities and to quickly grow the load balancing/ADC business worldwide. This includes resale and distribution partnerships with CDW, Immix Group, Ingram Micro, SHI, Synnex, Exertis, SEC Datacom, ADN, IT2Trust and more. Partner benefits include:
- Flexible pricing options: Perpetual, subscription and metered licensing
- TCO calculator: Compares metered, perpetual and competitive ADC licensing.
- Assessments: Evaluate multi-vendor load balancing effectiveness.
- Partner Central: Comprehensive access to sales and marketing enablement tools.
- Training: World-class training
- Margins: Competitive margins and incentives
"CDW and Kemp have been partners for years and our mutual customers have benefited from Kemp’s innovative software," says Brian Werth, category leader, enterprise networking for CDW. “CDW is excited to help champion application experience for customers of all sizes as their workloads and environments evolve with Kemp."
"Our IT solutions and infrastructure solve 90% of the security and compliance regulations that our customers at the federal, state and local government have to fulfill, such as PCI, FIPS, NIST, FISMA and WAF, so that they can focus on what they do best,” said Claude Swanson, director of service Delivery at IT-CNP’s GovDataHosting.com division. “At the government level, application experience takes on an expanded meaning. Our partnership with Kemp plays an essential role by providing a seamless, highly available, and secure experience for today’s rapidly changing application delivery environment.”