Innovative on-demand tiered-consumption licensing removes barrier to application cloud migration

13 September 2016: Kemp Technologies today announced the launch of Kemp 360 Cloud™, a next-generation application delivery framework that helps customers migrate to public and private cloud environments. Kemp 360 Cloud is a subscription-based product and services suite designed to power seamless migration of applications to a cloud operating model. By providing flexible a Metered Enterprise Licensing Agreement (MELA™), Kemp 360 Cloud is the first application delivery model tailor-made for cloud-centric deployment, with scalable, on-demand consumption across unlimited private and public cloud services.

“Traditional on-premise application delivery often consolidates many applications onto a single or pair of purpose-built hardware appliances, but in the public cloud, this legacy vendor ‘big box’ approach breaks down. Cloud network architecture limitations, IP addressing constraints and static capacity-based licensing models are causing customers to over-provision and overpay for ADC services,” said Jason Dover, Director of Product Line Management at Kemp. “Application delivery in the cloud requires a dramatically different solution that is optimized for performance, scale, effective management and cost.”

MELA Licensing Breaks the Billing Mold

Kemp 360 Cloud is designed to provide the on-demand cloud elasticity that enterprise application delivery requires. For this reason, the legacy, static approach to licensing that requires enterprises to predict maximum future usage of services and infrastructure and the resulting inefficiencies has been eliminated. Kemp MELA provides simplified metered, usage-based pricing for application delivery services across the enterprise in flexible tiers. Since customers can deploy unlimited ADC instances with no per-instance capacity limits and dynamically pay for what they use, they don’t need to overpay to ensure optimal application response at peak times. And with a predictable OpEx approach, MELA enables enterprises to consume ADC resources the same way as every other cloud application, reducing cost and simplifying ongoing management. Predictive billing and overage protection also prevent unexpected monthly costs, even when utilization exceeds what was planned.

A Complete Cloud Application Delivery Approach

Kemp 360 Cloud’s subscription service provides customers with several integrated applications as well as professional and managed services, designed to deliver a complete solution for cloud migration, performance management and ongoing proactive application operations.

  • Virtual LoadMaster (VLM™) is Kemp’s flagship application delivery controller (ADC) optimized for hybrid and public cloud workload use cases. Service portability, consistency of functionality and hybrid interconnect capabilities – including deep integration with Microsoft Azure - enable the VLM to simplify application service migration to the public cloud.
  • Kemp 360 Central™ enables centralized management, monitoring and analytics across private and public cloud environments, allowing application owners to access key performance metrics. Kemp 360 Central™ also enables the migration of published services across different cloud environments in an intuitive UI or via an API. Furthermore, it allows for the assessment of on-premise application delivery services and infrastructure to optimize migration.
  • Kemp 360 Vision℠ is a managed cloud service that combines application context and infrastructure data, enabling enterprises to automate application incident management processes and be more agile and responsive. By offloading application SLA management to Kemp, customers are able to take advantage of the expertise of more than 40,000 deployments.
  • Migration, Professional Services & Support included with Kemp 360 Cloud gives customers peace of mind and equips them with the expertise required for large scale migration of application delivery services to the cloud.

“Traditional legacy vendors have failed to provide their customers with licensing and consumption models that are designed for the cloud. Kemp recognized this need and that’s why we are bringing Kemp 360 Cloud to market right now,” said Peter Melerud, CMO at Kemp. “It’s not enough to simply port on-premise functionality or be present in a cloud marketplace to satisfy customers’ cloud-focused requirements. Enterprises can only leverage your technology to help them drive on-demand digital business transformation if and when you provide them with models that make sense at scale and help them to start seeing ROI sooner. This is what Kemp 360 Cloud and our innovative MELA billing model is all about.”

Kemp Technologies

With over 40,000 worldwide deployments, Kemp Technologies is the industry leader in advanced Layer 2 – 7 Application Delivery Controllers (ADC) and application-centric load balancing. Recognized by Gartner as the only Visionary in the 2015 Magic Quadrant for Application Delivery Controllers, Kemp is changing the way modern enterprises and service providers are building cloud-enabled application delivery infrastructure. Over the past decade, Kemp has been a consistent leader in innovation with a number of industry firsts, including high performance ADC appliance virtualization, application-centric SDN and NFV integration, innovative pricing and licensing models and true platform ubiquity that can scale to support enterprises of every size and workload requirement.

Peter Rennison / Allie Andrews, PRPR
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