NEW YORK, Sept. 1, 2015 – Kemp Technologies announces its LoadMaster plug-in for vRealize Orchestrator (vRO) to streamline automated application provisioning and enable fluid application delivery infrastructures.

In order to maintain a competitive edge and increase agility, businesses today are adopting models that allow them to automate the delivery of application services and establish a unified infrastructure. Quick and efficient time to market are becoming more important and fueling the transition to the software-defined data center. With application delivery controllers serving as the point of publishing for application services, the ability to automate workflows here is critical for adaptive and elastic environments.

Kemp’s vRO plug-in is designed to offer out-of-the-box automation workflows and give virtual infrastructure administrators the control to dynamically publish and scale applications—a challenge often found in traditional, rigid data centers. Support for application delivery services deployed across all form factors (dedicated hardware, virtual, bare metal, cloud) gives IT the ability to deliver on-demand services that best fit the needs of the service being requested. Additionally, IT efficiency is approved, thus reducing OPEX, through the consolidation and automation of repeatable tasks related to business application maintenance.

“Kemp is committed to supporting customers that are moving to agile, flexible and on-demand application delivery infrastructures,” said Peter Melerud, Chief Marketing Officer for Kemp. “Our partnership and integrations across VMware’s vRealize suite of products enables us to deliver valuable joint offerings that help customers gain greater agility in their data centers, quicker time to market for applications and improved service Quality of Experience.”

Kemp LoadMaster is an advanced Layer 2-7 load balancing/application delivery controller (ADC) solution. Flexible deployment options are available on a wide array of hypervisor and cloud platforms, as well as dedicated Kemp appliances and third party best-in-class 'bare metal' servers. LoadMaster provides enterprise application integration and acceleration services that intelligently direct user traffic in order to help applications perform better in on premise, virtualized and hybrid cloud data center architectures.

About Kemp Technologies

With over 100,000 worldwide deployments and offices in America, Europe, Asia and South America, Kemp Technologies is the industry leader in advanced Layer 2 – 7 Application Delivery Controllers (ADC) and application-centric load balancing. Named one of the fastest growing technology companies in North America by Deloitte with a 499.1% growth rate, Kemp is changing the way modern enterprises and service providers are building cloud-enabled application delivery infrastructure. Over the past decade, Kemp has been a consistent leader in innovation with a number of industry firsts, including high performance ADC appliance virtualization, application-centric SDN and NFV integration, innovative pricing and licensing models and true platform ubiquity that can scale to support enterprises of every size and workload requirement.