SYDNEY March 27, 2019Kemp, the leader in powering always-on application experience (AX), disclosed today that Australian and New Zealand partners have responded positively to its recently enhanced global channel program and AX partner ecosystem.

“Our regional partners, including technology alliance partners, system integrators, distributors, value-added resellers, cloud service providers, managed service providers and solution consultants, have welcomed the new innovations and resources,” said Tony Sandberg, Regional Director, Asia Pacific, who is tasked with driving expansion in Australia and New Zealand.

The innovations are designed to drive accelerated adoption of the company’s next-generation load balancing solutions.

Kemp’s ANZ distributors are Ingram Micro and SAPPLY. Resellers include Dell, Solista and Superloop.

“Ingram Micro invests its time identifying the best in-demand technologies and solutions such as Kemp LoadMaster on behalf of its customers, said Kelly Johnson, General Manager for Ingram Micro. “Kemp’s solutions provide an excellent offering as part of our advanced solutions. We are excited about the future with Kemp and their new approach to solving application delivery challenges in an evolving landscape.”

“Kemp has been a strategic and important SAPPLY partner for years and our mutual customers are benefiting from their innovative solutions,” said Neil Woolley, Sales Director at SAPPLY. “We and our Kemp partners are excited to be helping champion application experience for customers of all sizes as their workloads and environments evolve with Kemp technology."

Australian customer Nev Finch, from Mid Coast Council, said: “Our Kemp appliances just work. Once installed and configured we could basically forget about them - because they do their job.”

In conjunction with Kemp’s refreshed brand identity and product enhancements also announced recently, Kemp is aligning its partners with the most flexible licensing, deployment and management capabilities to help simplify the application delivery lifecycle for customers across data centre, cloud, hybrid-cloud or multi-cloud infrastructures.

“In a hybrid or multi-cloud world, putting all of your applications behind a single load balancer or application delivery controller (ADC) can be futile, the best Application Experience (AX) will be when application services are dedicated to individual applications,” said Peter Melerud, co-founder and chief strategy officer for Kemp.

“Our product enhancement presents an opportunity for partners to provide increased value to customers. With our per-app ADC deployment model and per-app analytics, our customers benefit from greater business agility and flexibility to migrate applications to the cloud as they see fit.”

New tools to drive channel readiness

Kemp is arming its channel partners with valuable sales, marketing and training tools to facilitate new market opportunities and to quickly grow the load balancing/ADC business worldwide. Partner benefits include:

  • Flexible pricing options: Perpetual, subscription and metered licensing
  • TCO calculator: Compares metered, perpetual and competitive ADC licensing.
  • Assessments: Evaluate multi-vendor load balancing effectiveness.
  • Partner Central: Comprehensive access to sales and marketing enablement tools.
  • Training: World-class training
  • Margins: Competitive margins and incentives

About Kemp

Kemp powers always-on application experience (AX) for enterprises and service providers. Leveraging an agile per-app ADC/load balancing consumption model, predictive analytics, and automated issue resolution, Kemp is radically simplifying how customers optimise, analyse and secure their applications across private and multi-cloud environments. Kemp counts more than 25,000 customers and 60,000 application deployments in 115 countries. Take control of your application experience at


David Quaid
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